AllBright everywoman
(2025)
i was in charge of giving the social media for both AllBright and everywoman a fresher, younger feel, while still keeping each brand’s personality intact. AllBright leaned more modern and elegant, while everywoman had a more traditional, corporate feel, so the challenge was finding a visual language that worked for both.
i brought more freshness and consistency to the graphics, while gradually creating a more united look across the two brands as they moved towards an eventual merge.
Muzz
(2022-2024)
i rebranded Muzz’s social media globally with its younger demographic firmly in mind. i brought in memes and playful moments that performed really well, while keeping everything simple, clean and very Muzz, hence, Justin Bieber.
i took visual cues from the app itself and brought that interface into the socials, making the content feel instantly familiar, almost like you were scrolling through the app rather than Instagram. this was honestly so much fun to create, and it’s especially lovely seeing Muzz still using some of my original design templates today.
Juice Magazine
(2021-2023)
for Juice Magazine, i got to go full-on creative. i played with thin lines, gradients, colour and layering to create a visual identity that felt editorial but still worked beautifully across social and digital.
i was heavily inspired by the magazine’s print design and wanted to bring that same allure and “ooh, what’s that?” feeling into its socials and web presence. this one was a particularly fun little playground for me.
Sona Circle
(2021-2022)
when i joined Sona Circle, the social media had a much more corporate feel, so i gave it a little ✨glow up✨.
i reworked the visual direction around Sona Circle’s signature red, introducing more interactive and playful elements designed to catch attention while keeping the brand feeling polished. i especially loved playing with the greys and red, the contrast made the graphics pop and gave the content a much stronger presence on the feed.
