giffgaff (task)
(2026)
this video was created as a creative task, and i had so much fun figuring out the motion: getting everything to move smoothly, hit the beat and generally bop along with the music.
i wasn’t given any existing giffgaff branding, so i had to build the visual direction myself and figure out what felt authentically giffgaff. i really enjoyed that freedom and experimenting with how the brand could translate into motion.
i think i managed to create something that feels very giffgaff: playful, energetic and instantly recognisable, even without being handed the brand guidelines.
AllBright everywoman
(2025)
at AllBright & everywoman, i created trailers and motion content for upcoming events, working across both brands simultaneously.
the two had very different visual personalities, AllBright was more modern and elegant, while everywoman leaned more traditional and corporate, so each piece had to feel completely at home within its respective brand.
it was a fun challenge switching between the two aesthetics and figuring out how to make each one move, rather than simply look good as a static design.
Muzz
(2022-2024)
Muzz was definitely where i got to have the most fun with social content. i took inspiration from trends, memes and whatever the target demographic was actually interested in seeing, then twisted and adapted those ideas to make them feel very Muzz.
you can probably tell how much fun i was having with these ♡
alongside the organic social content, i also created paid ads that ran across different countries globally. these needed to be a little more considered and direct, but i still wanted them to have personality and stop the scroll.
i focused heavily on how the text moved, how the visuals grabbed attention and even the song choices, all with the goal of making someone pause, look twice and actually engage with the ad.
